Sony and Honda are taking a futuristic leap with their new electric vehicle, the Afeela, by introducing an optional digital license plate. This innovation comes through a partnership with Reviver, a U.S.-based company known for developing connected, customizable license plates that bring technology to an often-overlooked part of the car.
Reviver’s digital license plate is like a sleek little display screen for your car, replacing traditional metal with a connected digital surface. Drivers can choose from multiple background colors, adjust fonts, and even add short customizable messages or hashtags—while staying within legal limits. That means your vehicle could carry a bit more personality than ever before.
Beyond looks, these plates offer practical benefits. For example:
This feature will debut on Afeela 1, the first vehicle from Sony Honda Mobility, scheduled for release next year. It’s a small upgrade that points toward a very connected driving future.
Visitors heading to CES 2025 in Las Vegas will get a firsthand look at the Afeela model sporting the digital license plate. While pricing hasn’t been officially announced, Reviver’s current U.S. subscription costs around $20 per month, hinting that the feature will be a premium add-on rather than a basic inclusion.
This digital enhancement aligns perfectly with Afeela’s broader mission—creating cars that merge personalization, entertainment, and connectivity. The digital plate isn’t just a novelty; it’s part of turning the Afeela into a digital device on wheels. Whether seen as a meaningful step toward smarter mobility or simply a stylish tech flourish, one thing is certain: the traditional license plate has finally entered the modern age.